If you build it, will they come? Not necessarily! You have to learn how to market your message. Malcolm Gladwell in his book The Tipping Point: How Little Things Can Make a Big Difference reveals how trends become an epidemic. Together we can create an organizing epidemic.
Barbara Streisand sang it many years ago: “People, people who need people, are the luckiest people in the world.” And, it is people who spread the word and ignite the epidemic.
Read more… How People Discover the Organizing Industry
